The new beta of Mozilla’s Persona web-login technology allows users to login to websites with no credentials other than their email address. Mozilla already has deployed the technology on several partners including Born This Way Foundation, Firebase and the Eclipse Foundation. The goal of Persona is simple: we want to eliminate passwords on the Web, said Ben Adida, Mozillas director of identity. The new Identify Bridging feature bridges the gap between protocols by using its own server to mitigate the process.”]