Cyber criminals are always one step ahead of traditional attack methods like Email spam and other common communication Medium to spreading advance level threats. In this case, poisoning the Google search algorithm to take advantage of this behavior by using Search Engine Optimization (SEO) to make their malicious links more prevalent in the search results that makes enabling them to target users with the Zeus Panda banking Trojan. Poisoning the financial keywords search result, an attacker can achieve the maximum conversion rate of their infections which leads to gather some useful information about Victims various financial platforms and gain access by attacker.”]
Source: https://gbhackers.com/poisoning-google-search-results/