Trustworthy Accountability Group (TAG) has announced a program that will tap into Google’s internal data-center blacklist to filter bots. The program will take help from Facebook, Yahoo, Dstillery, MediaMath, Quantcast, Rubicon Project and TubeMogul. The ad fraud detection tool will be available to the public by the end of 2015. Google’s DoubleClick blacklist alone blocked some 8.9% of traffic from data-Center traffic back in May. Some publishers even run specialized tools in data centers that generate fraudulent ad impressions to inflate user clicks.
Source: https://thehackernews.com/2015/07/bad-bot-blacklist.html