New Google Channel gives users access to apps they want to download from Google Play. Developers can use the channel to publish their own apps in the channel. The channel will also allow users to download the apps they wish to download on their Android device. The new channel allows developers to control the content of their apps, not just Google Play apps, but also access to the apps that they want from the channel, they can download from the app store. It is the latest in a long line of apps that have been found to be available in the Google Play store.
Source: https://threatpost.com/google-launches-private-android-app-stores-120612/77288/