Google’s Play Developer Content Policy has been updated to provide tougher, less ambiguous rules on controversial developer behaviors. Apps that constantly advertise via the system notifications bar will be banned from the store. In-app ads that require users to click on them or provide personal information in order to get the app to work are now banned. Developers must ensure that any advertising in their apps conforms to the same content and functionality rules that apply to the apps themselves, the company says. Any changes to user’s device made outside of the app must be made explicitly clear to the user, and offer an opportunity to decline.”]