Cybercriminals are leveraging key technical markers used in web analytics to create more sophisticated and targeted phishing attacks, new research has found. But website defenders can also use these tactics to better detect the scope of attacks and mitigate their effects. Akamai found 56.1 percent of websites now using analytics to generate reports on user behavior and page views, and to track user activity throughout sites. But this also makes them more susceptible to detection by organizations defending their sites against attacks, researchers said.
Source: https://threatpost.com/google-analytics-phishing-tool/149917/