Microsoft is giving away the software anyway. There is little lost revenue, at least from consumers choosing to upgrade during the first year of releaseat no cost. The generous upgrade policy can convert thieves into paying customers. Microsoft is betting the future on the cloud. Windows 10 is the way to get it. Fragmentation has long inhibited Microsoft platform ambitions, and risks are greater for the long-term services strategy. Microsoft should seize control rather than let others bundle God knows what with Windows 10.”]
Source: https://betanews.com/2015/03/18/giving-pirates-free-windows-10-is-a-goddamn-good-idea/