The Federal Trade Commission introduced a framework today that aims to address privacy issues raised by consumers that directly affects how our activity is tracked online. The agency went on to advocate the creation of a Do Not Track mechanism that could help shape the future of browser security. The preliminary report (PDF), titled Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers, proposes a three-pronged solution. Internet privacy has become a contentious issue as companies like Microsoft, Google and Facebook have begun to recognize the huge marketing and business advantages.
Source: https://threatpost.com/ftc-pushes-do-not-track-option-web-browsers-120110/74726/