FTC Chairwoman Deborah Platt Majoras talks about the role that online advertisers play in the adware and spyware plague. She recently settled an action against Sony over its use of rootkit technology to protect copying. Majoras: Companies should think about the legal principles that weve developed in the industrial economy and continue to apply them in this new economy. The FTC wants companies to have a better understanding of where these advertising dollars are going, Majoras says. He says buried disclosures in licensing agreements have never worked an adequate way to make a difference.”]