McAfee: Social media is used by miscreants as an effective means to reach you as an individual user or an employee of a targeted companys. McAfee recognizes that the disclosure-based trust model used by social networking sites also makes them vulnerable to. This threat is complicated by the prevalence of targeted phishing and malware attacks directed at users based on their profile activity, McAfee says. The successful use of social media management by one of my clients points to a practical response to these challenges.”]