Forrester says the mobile app market will expand through “a new wave of innovation” The “App Internet” market will take advantage of cloud-based services, smart computing, and newly app- and internet-enabled devices. The boundary between business and consumer has been steadily eroding since the advent of the PC. With it would come the rise of the chief mobility officer, responsible for managing App Internet efforts that span the call centre, customer service, marketing, e-commerce, and IT.”]
Source: https://www.csoonline.com/article/2127360/forrester–companies-need-chief-mobility-officer.html