We’re living in an age of self-surveillance in the age of “Big Brother” We’re less likely to surrender our privacy to a totalitarian state than to the lure of sharing holiday snaps, cat videos or the route and time you took for your latest cycling, jogging or kiteboarding outing, as captured by a wearable device and fitness app. Strava, a social network and app for tracking and sharing workouts, may pose a risk to groups of users, such as humanitarian workers and members of the military.”]
Source: https://www.cuinfosecurity.com/blogs/fitness-dystopia-in-age-self-surveillance-p-2590