Ransomware is not a new threat or phenomenon, but the increased commoditization and ease of entry allow for the proliferation of this problem. The rise in “ransomware as a service” (RaaS) has allowed for those with no coding ability and no experience in the “business” side of malware to succeed in malware-based extortion. With such a low barrier to entry, the need for efforts like No More Ransom is amplified. Partners in the project can assist the public by providing assistance in a number of ways.”]
Source: https://www.darkreading.com/attacks-breaches/fight-back-against-ransomware