Mark Zuckerberg-run company is experimenting with technology that would monitor cursor movements on the site to track how individual users respond to ads. Facebook makes the lions share of its revenue from adverts. Chief analytics Doozer Ken Rudin said such a system could help Facebook do a better job of targeted advertising. Facebook is currently playing around with the tech to test how workable it would be and also to consider whether it would help the firm develop its own products. The Wall Street Journal reported that Facebook is looking at the technology to make sure it is workable.”]
Source: https://informationsecuritybuzz.com/news/facebook-tests-sinister-cursor-tracking-hunt-ad-bucks/