The Ads Integrity Alliance also includes the Interactive Advertising Bureau. Last year Google said it disabled more than 130 million ads and 800,000 advertisers that violated security policies, promoting ads for counterfeit goods or malware. The alliance against bad ads will be led by StopBadware, an NGO that hosts the Badware Website Clearinghouse which lists websites containing or linking to malware and badware Other internet players are expected to join the alliance. The alliance will share best practices with policymakers and law enforcement agencies.”]