A recent study showed that 53 percent of companies interviewed were using big data in one way or another. The more data we have to analyze, the more relevant conclusions we may be able to derive. Big data is not just the size of a data set, but how it can be analyzed to reveal patterns, trends, and associations. It can be used to make predictions about how certain relationships will develop in the future and even find out more about the relationships we never suspected to exist, experts say.”]
Source: https://blog.malwarebytes.com/security-world/technology/2018/08/explained-what-is-big-data/