The security software market is over $20 billion worldwide and that endpoint security software (aka antivirus) makes up the lions share of this revenue. Traditional endpoint security vendors will face a number of challenges to their comfy hegemony in 2014 for several reasons. Security professionals are increasingly questioning AV effectiveness. The industry is turning up the heat. The AV market has been a cozy oligopoly dominated by a handful of vendors. McAfee and Trend Micro are integrating traditional AV with new types of advanced malware detection, prevention, and analytics.”]
Source: https://www.csoonline.com/article/2226126/endpoint-security-market-transformation-in-2014.html