In Q4 of 2018, the market grew 31.4% thanks to a whopping 59.3 million units shipped. Apple leads the game, claiming nearly half the market with 16.2 million Apple watches. Xiaomi is the next runner up, thanks to its strong market share and wristband popularity in China. Even luxury fashion brands such as Tag Heuer, Breitling, Hugo Boss and Michael Kors have joined the battleground along with the regular tech giants.”]