Large enterprises that have a well-resourced security team that operate an already existing multi-product security stack. Mid-market companies that would typically make a single ‘advanced security’ investment, and need to gain precise knowledge on the nature of protection this investment translates to. Large companies that have already deployed both solutions side by side but need to prioritize and evaluate them against the products they already have in place. Any organization that historically deployed a solution from either approach and is actively experiencing a security gap. This type of buyer should have the tools to learn if these gaps can be addressed by the other approach.
Source: https://thehackernews.com/2020/03/advanced-threat-protection-guide.html