Accurately measuring enterprise value (EV) has never been more important or challenging. Data contributes not only to brand equity, but to what constitutes product and service delivery in hyper-competitive markets. Failure to accurately quantify the enterprise value of data (EvD) may therefore woefully undervalue the importance of cyber-security investments, as well as the face values typically applied to cyber insurance policies. In 2015, Lloyds estimated that cyber-attacks cost businesses as much as $400 billion per year.”]
Source: https://hbr.org/2016/09/do-you-know-what-your-companys-data-is-worth