Breach is not necessarily a death knell for a company, says security expert Eric Pinkerton. Ashley Madison, Equifax, HackingTeam and Uber are among the most prominent data breaches in history. Breaches can lead to harsh consequences for those at the helm. But some companies appear to have benefited from bad publicity, allowing them, over the long term, to change the narrative. Pinkerton: Breaches affect everything from organizations’ stock price and reputation to long-term performance. He spoke at the AusCERT security conference at the Gold Coast in Queensland, Australia.”]
Source: https://www.bankinfosecurity.com/how-do-breaches-affect-reputation-a-11048