Supply Chain Management’s failure to deliver on promises in many organizations has as much to do with the lack of demand visibility as it does with poorly implemented, expensive projects. A new approach requiring incremental investments in demand data and analytics will turn the situation around. Demand-Driven Supply Network (DDSN) integrates demand data, processes across the supply networks of customers, suppliers, and employees to balance revenue against costs. The success of demand-driven companies such as Dell and Wal-Mart is being considered and emulated by industries across the board.”]
Source: https://www.csoonline.com/article/2116561/demand-driven-supply-networks–scm-done-right.html