January 28 is Data Privacy Day, an international event to create awareness about the importance of respecting privacy, safeguarding data and facilitating trust. Many businesses are unaware of or uninformed about how their personal and business information is being used, collected or shared. The toll of a cyberattack is becoming costlier, the impact to the business due to damage/theft is averaging $1.2 million. Businesses must be cognizant that consumers are now willing to change their buying behavior and shift brands if a business is at fault for a data breach.”]
Source: https://www.csoonline.com/article/3250527/data-privacy-a-growing-strategic-initiative.html