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Data brokers’ collection of internet activity data raises privacy issues

Big Data brokers collect and sell information to marketers on everything from your marital status, whether you might be pregnant or have a newborn, have cancer, are trying to lose weight, are gay or straight. There were 253 of them as of this past March, according to a directory compiled by the Privacy Rights Clearinghouse. One major broker, Acxiom, has been very much in the news over the past month for allowing consumers to view a portion of the data it collects on them through a new portal.”]

Source: https://www.csoonline.com/article/2134129/data-brokers–collection-of-internet-activity-data-raises-privacy-issues.html

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