Terry Greer-King, VP EMEA at SonicWall, talks to Help Net Security. He says sales success should be based on helping customers protect themselves in line with their view of risk and associated profile. He also says that cybersecurity transcends from a bolt-on fix to being at the core of business thought and strategy. The bad guys are extremely agile and motivated, which means that nothing about the cyber world should be ‘fit and forget’ as well, he says.
Source: https://www.helpnetsecurity.com/2021/01/11/cybersecurity-sales/