CRM Evolution conference will feature discussions on how technologies and economic forces are changing the software segment. Demographics and cost of travel and freight will also impact CRM, analyst says. Adobe and IBM are pushing into CEM (customer experience management) with acquisitions like Web analytics provider Omniture. DaaS (data-as-a-service) will be a major product trend, 451 Group analyst China Martens says. The event runs from Monday in New York and runs through Wednesday in the city.”]
Source: https://www.csoonline.com/article/2125562/crm-s-evolution-to-be-showcased-at-ny-event.html