CRM software has established a significant foothold on Google’s Apps Marketplace since its launch in March. Some offerings are for general-purpose CRM, focusing on sales cycle and customer service. Others are aimed at project-based businesses. Google created the marketplace in an effort to build up a broader ecosystem around its Apps business. Analyst Denis Pombriant: “People are asking for direction and insight into what might be right for them and their businesses’ CRM is a discipline and approach to business, not simply a technology set””]
Source: https://www.csoonline.com/article/2125657/crm-prominent-on-google-apps-marketplace.html