Retailers will pass the cost of the data breach down to consumers through higher prices. Retailers are on the hook for fraudulent online orders; however, their insurance ends up paying the bill. This results in higher costs for policy holders, which is then passed on to consumers. The two-factor authentication experts at Authentify have put together a useful and informative infographic that illustrates the total cost of an average data breach and how it trickles down to the consumer. You can read more about cost of data breaches in the infographic below.”]
Source: https://informationsecuritybuzz.com/news/consumers-end-paying-data-breaches/