Consumers need to feel that their digital experiences are worth trusting and that their data will be used for only its intended purpose and kept safe. Clearly define the levels of consent the consumer needs to approve prior to data usage. Self-service is a must because the scale of consumer profile attributes is too large for support personnel to service well. A proper CIAM solution acts as a single point of truth for all personally identifiable information (PII) Marketers want to capture as much consumer data as possible while defense and risk teams prefer to limit that data to the absolute minimum.”]
Source: https://securityintelligence.com/posts/consent-management-picking-the-right-ciam-strategy/