Privacy Rights Clearinghouse founder: Facial recognition technology can be used without the knowledge or the consent of the individual. Beth Givens: “Once you identify that person based on the unique characteristics of their face, you could then match it with other databases” She says use of facial biometrics could affect a wide-range of people. For example, protesters could easily be identified at an assembly, shoppers could be targeted based off of their shopping habits. Given: Use of facial recognition technology could result in unequal treatment of consumers by businesses by businesses.”]
Source: https://www.inforisktoday.com/concerns-raised-by-facial-biometrics-a-4063