Ovum analyst Peter Hall presented the analyst house’s growth forecast for the cloud market. He said the market was worth $14 billion in 2010 and that there would be a compound annual growth rate of 29 percent. Salesforce.com was still the key player in the much larger SaaS market, he said. AT&T, BT, Orange and Tata, along with Verizon would be looking to eclipse the revenues taken by Amazon through multimillion dollar deals with large firms. Some delegates thought a real stumbling block was the complicated way that some consumers viewed the cloud though.”]