Consumer Identity and Access Management (CIAM) is a substantial market of its own. CIAM solutions are designed to meet evolving technical requirements for businesses and other organizations that deal directly with consumers and citizens. IBM Security Verify addresses the full range of common CIAM capabilities plus many advanced use cases for IoT device association. IBM: CIAM is an outgrowth from enterprise identity and access management (IAM) that has become a significant market for CIAM products. For more information, visit IBM SecurityVerify.com.”]
Source: https://www.bankinfosecurity.com/whitepapers/ciam-stakeholder-smartpaper-w-8914

