The online retail sector has been associated with a significant amount of financial independence and success if approached in the correct manner. Knowing how to effectively build trust is extremely important. An About Us page can work wonders. This is when describing the intention of your online business is just as important. The most important point is to stress what qualities set you apart from your closest competitors. This same section helps Google SEO algorithms identify what it is that you have to offer (increasing SERP rankings)”]
Source: https://gbhackers.com/building-customer-trust-with-a-decidedly-human-touch/