The booth babe approach has been rekindled at Black Hat USA 2011. Last year I wrote a couple posts suggesting vendors who use booth babes should try attracting people based on the strength of its products. Michelle Klinger has weighed in with an excellent read about booth babe and the return on investment they may or may not provide. Some smart people disagree, but the booth babe thing was down considerably at this year’s Black Hat. Some vendors decided to use a lot of vendors to rely on flashy gimmicks over flash cars.”]
Source: https://www.csoonline.com/article/2135211/booth-babe-debate-is-back–in-time-for-summer-cons-.html