Bloggers are particularly important to watch because they can quickly move to page one in a search. How to interact with a blogger has to be decided on a case-by-case basis, experts say. Bloggers show a remarkable amount of passion and can be a tremendous asset by serving as watchdog. Companies can subscribe to services that help them search for particular blogs that look at the organization regularly, says Jonathan Bernstein, president of consultancy Bernstein Crisis Management. “Its an easy chorea great chore to give to an intern,” he says.”]
Source: https://www.csoonline.com/article/2121777/bloggers–the–new–media.html