An increasing number of experts are saying Big Data does not automatically yield good analytics. Big Data is incomplete, out of context or otherwise contaminated, it can lead to decisions that could undermine the competitiveness of an enterprise or damage the personal lives of individuals. Harvard University professor Gary King: Big Data doesn’t mean Good Data. King: “Lists of keywords, curated by human beings, work OK for the short run, but tend to fail catastrophically over the long run” But King said overall there are many examples of big data analytics producing useful things.”]