Big Data transmits and processes an individual’s PII as part of a mass of datamillions to trillions of entriesflowing swiftly through new junctions, each with its own vulnerabilities. Deidentification masks PII, separating information that identifies someone from the rest of his or her data. Computer scientists have shown they can use data that is not PII to reconstitute the associated person’s identity. Stanford Law Review article suggests the ability to reidentify pieces of data has a negative impact on privacy policy.”]
Source: https://www.csoonline.com/article/2134203/big-data-security–privacy-concerns-remain-unanswered.html