Big data analytics platforms fueled by huge volumes of often sensitive customer, product, partner, patient and other data. This data represents low-hanging fruit for cybercriminals. The nature of big data high volume, variety and velocity makes it difficult to ensure data integrity. The time is ripe to make sure security teams are included in these decisions and deployments, especially since big data environments which dont include comprehensive data protection capabilities hold so much potentially valuable sensitive data.”]
Source: https://securityintelligence.com/big-data-opportunities-need-big-data-security/