The market for AMD/P is starting to grow, especially in the public sector and regulated industries. Large organizations realize that they do need better host-based protection and are willing to increase security budgets. This could be a real threat to market leaders like Kaspersky Lab, McAfee, Symantec, and Trend Micro while bolstering startups and alternative technologies. AV vendors have enjoyed an oligopoly for a long time but new threats, security technologies, and finite financial resources are about to make things more competitive.”]