Experts are unanimous that the human element is the weakest link in the security chain. Instead of hacking the system, they hack the human. The most common way to do it is through social engineering tricking people into clicking on a link that appears to be from a legitimate vendor, on a legitimate website or in an email from a trusted source. Larry Ponemon, chairman of the Ponemon Institute, says organizations and individuals need to focus on visual hacking as well.”]
Source: https://www.csoonline.com/article/2896295/beware-the-visual-hack.html