Financial services firms using social media to get customers involved in online discussion forums, advertise services. Linked-In is the hottest social networking site for B2B communications, growing by a million new users every 12 days. Citi uses Twitter to post press releases, promote its latest products or publicize the fact that it took part in the Sibos financial services conference last fall. The company also created a collaborative online banking platform called the CitiDirect BE Media Channel for online training and user support.”]
Source: https://www.csoonline.com/article/2128197/banks-go-social-to-collaborate–reach-customers.html