Google’s AdMob business could not deliver advertising through iAd if Apple began enforcing a policy that restricts the involvement of companies that have their own mobile operating systems. Apple’s policy does not allow the collection of advertising analytics by companies whose primary business is not serving mobile ads. The policy has not yet been enforced but would keep AdMob from using iAd, Google’s Omar Hamoui said. The iPhone represents about 30 percent of AdMob’s business, he said, but Google is working on contingency plans in case Apple cracks down.”]
Source: https://www.csoonline.com/article/2125413/apple-policy-would-kick-admob-off-iads–hamoui-says.html