Top 20 Apple Commercials will be on the side of the company. They wanted to convince us that, with their help, computers would be different. The company’s share price has gone from just under $40 to over $360. They believed in themselves, sure, maybe with what you might call “a passion,” but their arrogance was centered on the idea that they made better products and served their customers better than the competition. They were techies, they really grokked design, they did real, not that knife and fork.”]
Source: https://www.csoonline.com/article/2127552/apple-no-longer-thinks-different.html