Apple has updated its Privacy Policy in view of the iOS 8 launch. CEO Tim Cook: We don’t read your email or your messages to get information to market to you. The company also restated its commitment to not spy on its customers. Apple Pay will not store the user`s financial information on its NFC-based mobile payment platform locally or on its servers. Apple also added two-step verification feature for iCloud backups, the company has also added a two-factor verification feature.”]
Source: https://www.bitdefender.com/blog/hotforsecurity/apple-does-not-read-your-emails-ceo-says/