Annalect announced an agreement with InfoSum, the privacy-preserving data collaboration technology. InfoSum capabilities will be integrated into Omni, Omnicom’s industry leading marketing orchestration and insights platform, enabling clients to use InfoSum’s additional data collaboration approaches as an alternative to traditional data sharing and onboarding tools. The technology will help marketers connect their own first-party data to a greater number of data sources and deliver richer, more actionable consumer insights, while protecting consumer privacy and data integrity.
Source: https://www.helpnetsecurity.com/2021/05/19/annalect-infosum/