Adblocking company Adblock Plus has launched a new ad-tech platform to sell ads. The Acceptable Ads Platform lets advertisers and publishers ‘whitelisted’ ads that abide by specific criteria. Ad blocking users will see ads that are whitelisted but users can also block all ads completely. Publishers will get to keep 80% of the advertising revenue from ads sold through the marketplace, and the rest will be divided between AdBlock Plus and other partners. The move may well alienate users and send publishers fleeing elsewhere.”]
Source: https://nakedsecurity.sophos.com/2016/09/14/adblock-plus-launches-its-ad-selling-platform/