Ben Barokas sold ad-blocking company Admeld to Google for $400 million in 2011. He quit the company to form Sourcepoint, a startup that thinks it has technology to block all ad-blockers. Sourcepoint wants to give publishers a way of streamlining their transactions with readers. The company already provides the tech to two dozen top-100 comScore publishers free of charge for the time being, offering them ad blocker circumvention software and free analytics that helps them learn more about their ad blocking audiences.”]
Source: https://bgr.com/general/sourcepoint-ad-block-stopping-software/