Peter Hesse (LinkedIn, @pmhesse), CSO of 10 Pearls, recently published why the answer to Can you reduce risk by improving user experience? (link) He then discussed his experience on a panel I moderated. Hesse: It is incredibly powerful to understand where people are looking, where they are clicking, and what paths they are taking through an application. With this insight, you can reduce friction and create the best experience. Knowing how people use applications helps you understand what information should be protected.”]