Ransomware is on the increase as criminals use a variety of attack vectors to infect systems with ransomware. Not paying means lost revenue while waiting for IT to recover the files. Paying ransom simply encourages the attackers to attack again. The money from ransomware schemes can be used to fund other attack campaigns. The average ransom ranges between $300 to $1,000, but as more organizations succumb, criminals feel confident enough to raise prices. Its hard to put a market price on data if the victims really, really need to get their files back.”]
Source: https://www.csoonline.com/article/3043936/4-reasons-not-to-pay-up-in-a-ransomware-attack.html