80 percent of consumers dont know what IoT is or even care about security, says Julian Zelizer. Zelizer: Consumer security concerns are being taken out of context. Consumers will pay for security at an appropriate price, Zelizer says. Security is never perfect, but the choice is always one of what is appropriate for the application and appropriate for individual users, he says. He says consumers pay for solutions to problems, not for technology, and security is relative to the cost of the product.”]
Source: https://www.csoonline.com/article/3054034/3-ways-iot-security-concerns-are-taken-out-of-context.html